Lab Talk: Kurt Weidemann visiting Intuity

Markus Turber

It was a honor and pleasure to have Kurt Weidemann visiting us in December. Even more this year, as he came back bringing an interesting speech about the role of design in our society and the attitude of designers to create an positive impact. His plea for receiver-oriented communication (instead of sender oriented) is a current issue. Transferred to our field (designing innovative products and services with a great UX) it’s a guideline for focus and simplicity.